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BTN: Did you see it? Subliminal advertising

TLF-IDM015703

Are you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing ...

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Sally Rippin on authors and illustrators

TLF-IDM020133

Watch this clip to find out about the relationship between authors and illustrators. What role does the publisher play in this relationship? What does Sally Rippin say about the role of illustrations in books for young children?